5 Things Brands Should Know About Pinterest
"Pinterest is the Google of the visual web," says Piqora CEO Sharad Verma. Piqora, formerly called Pinfluencer, is an enterprise discovery marketing and analytics suite for Pinterest that works with brands such as ZGallerie and Steve Madden. Although Pinterest doesn't have advertising just yet, Piqora has learned from its clients that the site can drive long-tail traffic for brands, even beyond 30 days, as users can search for items on the site at their leisure rather than following a particular feed in real-time like they would on Facebook or Twitter. Here are five things that brands should know about Pinterest:
“Pinterest is the Google of the visual web,” said Piqora CEO Sharad Verma.
Piqora, formerly called Pinfluencer, is an enterprise discovery marketing and analytics suite for Pinterest that works with brands such as ZGallerie and Steve Madden.
Although Pinterest doesn’t have advertising just yet, Piqora has learned by tracking its clients’ pins that the site can drive long-tail traffic for brands, even beyond 30 days, as users can search for items on the site at their leisure rather than following a particular feed in real-time like they would on Facebook or Twitter.
Here are five things that brands should know about Pinterest:
1.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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