5 Social Media Marketing Predictions for 2014 [Infographic]

This year, all the signs point to increased marketing budgets with heavy focus on social and content marketing. While marketers know there’s value in social, in 2014, they’re getting more focused on being more strategic about their efforts and measuring results.

This year, all the signs point to increased marketing budgets with heavy focus on social and content marketing. While marketers know there’s value in social, in 2014, they’re getting more focused on being more strategic about their efforts and measuring results.

According to an infographic from social media marketing agency Offerpop, there are five marketing trends to watch for 2014 — along with some supporting stats.

  1. Consumers will become the content marketers. Based on the data, marketers will leverage more user-generated content for marketing campaigns.
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