5 Key Uses for Facebook’s Analytics for Apps

Facebook introduced analytics for apps at F8 in March, and the social network recently published a white paper outlining five ways for developers to take full advantage of the information available to them.

Facebook introduced analytics for apps at its F8 global developers conference in March, and the social network recently published a white paper outlining five ways for application developers to take full advantage of the information available to them.

Facebook’s “get started” checklist follows:

  • Map out your customer path and log events for each key action people take in your app.
  • Combine funnels with demographics to find opportunities to improve your user experience.
  • Take advantage of cohorts to optimize for retention and lifetime value.
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