3 Creative Ways to Promote Your Book With Social Media
Books make great conversation starters, especially online. At the Digital Book World Conference 2012 in New York, industry veterans encouraged publishers to let their hair down and have some fun with social media to engage their readers.
The best ideas came out of a panel called “Talking to the Genre Fiction Reader: Publisher-Driven Genre Communities,” moderated by Sarah Weinman of Publishers Lunch. Panelists included Macmillan’s Liz Edelstein, Orbit’s Tim Holman; F+W Media’s Ben LeRoy; and Matt Schwartz of Random House.
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