Facebook Q4 Ad Spend More Than Doubled Year-Over-Year (Report)

Total Facebook ad spending by 4C clients in the fourth quarter of 2015 more than doubled year-over-year, driven by direct-response advertisers.

Total Facebook ad spending by 4C clients in the fourth quarter of 2015 more than doubled year-over-year, driven by direct-response advertisers.

4C, a Facebook Marketing Partner, found that despite the surge in ad spending on the social network, click-through rates and cost per click were relatively flat, adding that this meant Facebook was able to remain efficient despite the heavier ad volume.

Other 4C Facebook findings for the fourth quarter of 2015 included:

  • Total ad spend was up 128 percent in the fourth quarter of 2015 compared with the year-ago period, and up 46.9
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