44% Of Fortune 50 Brands Show Facebook Icons

Only 44 percent of Fortune 50 companies display Facebook icons as links on their homepages.

Only 44 percent of Fortune 50 companies display social media icons on their homepages.

This finding comes from AdAge columnist B.L. Ochman, who apparently looked at the homepages of the Fortune 50 companies to see whether said destinations included icongraphic links to social media.

Ochman has looked for these links on Fortune 50 homepages and trumpeted the shortfalls for three years in a row, so it seems odd that these brands haven’t gotten the message. She does a clever job of calling out these companies’ marketing naivete:

Are companies still unsure how stockholders feel about social media? Are IT, marketing, PR, sales, legal and — of course — the bean counters and whomever else still fighting for control of emerging media.

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