41% Of UK iPad Owners Prefer iPad As Reading Devices

UK iPad owners use their iPads as their main reading device. According to a poll of iPad owners by copywriting agency Cooper Murphy Webb, 41% of the respondents prefer the iPad as their method of reading books.

The survey also found that 31% of iPad owners preferred reading newspapers and magazines on the devices and 24% use their iPad as their primary entertainment device. Loks like Jeff Bezos’ comment that people mainly use iPads for video games is not entirely true in the UK.

The

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