4 Ways That Brands Can Appeal To Millennials On Social Media [INFOGRAPHIC]
Millennials are kind of a big deal, certainly in the social media space, and they present a unique opportunity to brands and businesses looking to market directly to the so-called Generation Y.
Did you know, for example, that 57 percent of millennials follow brands on social media exclusively for competitions and free stuff? What if I told you that too much posting by brands on Facebook and Twitter is a major irritant for Gen Y’ers, and that they find branded hashtags desperate and annoying?
Forcing these folks to sign in using Facebook Connect or other social plugins is also a big mistake.
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