4 Recommendations (and 1 Calculation) to Improve Social Media Engagement

To aid in this goal, here are four key ways to improve overall Facebook engagement and a great way to calculate average engagement.

Marketers often have a spectrum of goals for their Facebook pages. From growing awareness to converting Fans into email subscribers, many marketers make progress on each of these goals by focusing on a strategy of building overall community engagement. To aid in this goal, here are four key ways to improve overall Facebook engagement and a great way to calculate average engagement.

1) Look to the Industry Standard

It can be helpful to use the industry standard to gain a sense for where one fits in the big picture when validating strategy, looking for inspiration or advocating for change internally.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in