4 Approaches for Navigating Influencer Marketing in 2016

Essentially, anyone with access to a smartphone has the ability to become his or her own publishing company.

For the first few years of its life, Instagram was an ad-free community. By 2017, however, it will produce nearly $3 billion in mobile ad revenue, and 34 percent of American agency professionals cite it as the social network of choice for client campaigns.

The opening of the advertising floodgates definitely has Instagram users on edge. They fear that the feed they tap into for inspiration and escape will be tainted by the presence of advertisers, who are simply in the business of paying for eyeballs.

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