3Q Digital: Facebook's unpublished post ads, better targeting options made for successful quarter

Several agencies are predicting a highly positive third quarter report from Facebook. While we won’t know exactly how the social network performed financially until Oct. 30, digital marketing agency 3Q Digital feels that Facebook had quite the quarter, pointing to the unpublished post ads and better targeting options.

Among 3Q Digital’s clients, click through rate (CTR) improved by 14 percent, to 0.65 percent (even though impressions took a fairly big hit).

The company also found that location is key in Facebook advertising, as the News