3Q Digital’s Look At Facebook’s 4Q Advertising
With Facebook’s fourth-quarter earnings call set for Wednesday after the close of trading, digital marketing agency 3Q Digital offered a preview of the social network’s potential advertising results by sharing statistics from two of its clients, an online retailer and a lead-generation company.
With Facebook’s fourth-quarter earnings call set for Wednesday after the close of trading, digital marketing agency 3Q Digital offered a preview of the social network’s potential advertising results by sharing statistics from two of its clients, an online retailer and a lead-generation company.
3Q Digital found that:
- Cost per click for the two clients rose 47 percent and 50 percent, respectively, in the fourth quarter of 2013 from the third quarter.
- Conversion rates went up 61 percent and 41 percent, respectively.
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