3Q Digital Offers Peek At 3Q Facebook Ad Performance By Its Largest Clients
With Facebook set to report its third-quarter earnings Wednesday, digital marketing agency 3Q Digital offered some insight on how the social network’s advertising changes and focus on mobile impacted some of its largest accounts.
With Facebook set to report its third-quarter earnings Wednesday, digital marketing agency 3Q Digital offered some insight on how the social network’s advertising changes and focus on mobile impacted some of its largest accounts.
3Q Digital said the accounts saw a combined 466.6 million impressions in the second quarter, encompassing News Feed and right-hand-side ads on both desktop and mobile, generating a click-through rate of 0.57 percent.
In the third quarter, 3Q Digital found that:
- Impressions slipped to 363 million.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in