Facebook Touts 3Q Advertiser Success Stories

Facebook shared some more details on advertiser success stories it mentioned during its third-quarter earnings call, offering statistics from Samsung Mobile USA, Rosetta Stone, Old Navy, Lawson, and MGM Resorts International.

Facebook shared some more details on advertiser success stories it mentioned during its third-quarter earnings call, offering statistics from Samsung Mobile USA, Rosetta Stone, Old Navy, Lawson, and MGM Resorts International.

The social network also reiterated its earlier statements that since offers launched in March, some 100,000 pages created them, with 30 percent of claims coming from mobile devices, and that page post ads on both mobile and desktop news feeds were eight times as engaging as page post ads on the right-hand side of the page, with advertisers seeing 10 times greater ad recall.

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