3Q EARNINGS: Facebook’s Mobile Upswing Continues

By David Cohen 

Quarter3Up650Mobile growth was everywhere to be found among Facebook’s third-quarter-2014 financial results, as mobile advertising revenue accounted for approximately 66 percent of total ad revenue for the period, up from 49 percent in the third quarter of 2013, while growth among mobile daily active users and monthly active users far outpaced the respective figures for overall DAUs and MAUs.

Facebook reported revenue of $3.2 billion for the quarter, up 59 percent from $2.02 billion in the year-earlier period. Advertising accounted for the bulk of the company’s revenue, $2.96 billion, and that figure was up 64 percent from the third quarter of 2013.


GAAP (generally accepted accounting principles) net income for the third quarter of 2014 was $806 million, or $0.30 per share, up 90 percent from $425 million ($0.17, up 76 percent) in the previous-year quarter. Excluding amortization of intangible assets, share-based compensation and related payroll tax expenses, and income tax adjustments, non-GAAP net income of $1.15 billion ($0.43) was up 73 percent from $666 million ($0.27, up 59 percent) in the third quarter of 2013.


The social network reported 864 million DAUs at the end of September, up 19 percent from the third quarter of 2013. Mobile DAUs of 703 million were up 39 percent versus the prior-year period.


Facebook’s 1.35 billion MAUs as of Sept. 30 were up 14 percent from its total of Sept. 30, 2013, while mobile MAUs rose 29 percent year-over-year, to 1.12 billion, and the social network’s total of 456 mobile-only MAUs at the end of the third quarter was up 14.2 percent from 399 million at the end of the year-earlier period.


Co-founder and CEO Mark Zuckerberg said in the company’s earnings release:

This has been a good quarter with strong results. We continue to focus on serving our community well and continue to invest in connecting the world over the next decade.

Readers: What are your initial thoughts on Facebook’s third-quarter-2014 financial results?


Image of third-quarter up arrow courtesy of Shutterstock.