Facebook might still be the juggernaut of social media advertising, but Twitter takes the second-place silver medal. More advertisers will be turning to Twitter this year than YouTube, LinkedIn or Google+ to get at their customers’ eyeballs – and their credit cards.
ZDNet got its hands on a new survey from Strata, which asked advertisers how they would spend their money and their efforts on social media in 2012.
It will come as no surprise that the majority picked Facebook as their network of choice. 89 percent of agencies said they would use Facebook to advertise for their clients in 2012 – either by purchasing ads, creating pages, or other methods of engagement.
But Twitter was the second network that advertisers said they’d focus on in 2012. 39 percent of them said they would tell their clients to tweet their way to marketing success.
Following Twitter came YouTube at 36 percent, LinkedIn at 21 percent and Google+ at 18 percent.
The survey also asked participants how they would help their clients approach mobile and other digital advertising in 2012.
Digital advertising in general remained flat in the third quarter of 2011, and advertisers expected it to stay roughly the same going into 2012. However, mobile advertising is exploding: During the fourth quarter of 2011, mobile advertising was up 39 percent.
And only a very small percentage thinks that digital advertising will eclipse traditional advertising any time soon: four percent say the shift will happen in three to five years, while 38 percent feel that it will never happen.