360i Creates Coca-Cola And Kraft's Facebook Campaigns

By David Cohen Comment

Coca-Cola and Kraft Foods turned to digital agency 360i for help in creating interactive initiatives on Facebook.

The beverage giant brought its Coca-Cola Freestyle fountain dispenser, which offers customers more than 100 drink choices via a single unit, to Facebook.

This occurred through a partnership with 360i on Virtual Coca-Cola Freestyle, which allows fans to create virtual soft drinks by combining the available carbonated and non-carbonated offerings.

Virtual Coca-Cola Freestyle also displays the most popular drinks from users’ recipes, the latest creations, and a fan of the week.

The agency said the objective of Virtual Coca-Cola Freestyle is to ensure that potential customers are familiar with how the Coca-Cola Freestyle works before encountering a non-virtual one in a store or restaurant, and to build awareness of the dispenser as Coca-Cola rolls it out in more markets.

Kraft Foods, meanwhile, is taking aim at hunger, with help from Feeding America.

The Kraft Huddle to Fight Hunger encourages users to perform various social actions, such as playing trivia games. The outcomes result in donations to local food banks, leading up to college football’s Fight Hunger Bowl. That event will be held at AT&T Park in San Francisco Dec. 31, pitting a representative from the Pacific 12 Conference against the U.S. Army.

Readers, what do you think about these advertising campaigns?