30% of Teens Only Read 1 to 2 Books a Year

March 3rd is World Book Day in the UK, and as part of World Book Day the survey company Opinion Matters polled 1,583 adults and 505 teenagers aged 13-18  on how and what they read. The survey was intended to find favorite teenage reads past and present.

One in ten adults reported that their favorite book when they were a teenager was The Secret Diary of Adrian Mole. And of course J.K. Rowling‘s Harry Potter series was the top of the poll of today’s teenagers with 30.5%

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