3 ways to ramp up your Facebook login conversion rates

Facebook recently launched a guide to help companies optimize their app’s login conversion rates – ideally pushing them above 70 percent.

Following the best practices spelled out in the Login checklist published in August has helped high-profile companies, including FourSquare and Lyft, consistently reach login conversion rates higher than 90 percent.

A Facebook spokesperson told Inside Facebook that the guide is part of a long-term campaign:

These materials are part of Facebook’s ongoing efforts to continually improve the Facebook Login experience for developers and users alike.

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