3 Ways to Detect and Manage Social Media Crises

Leah Pope is the VP of global marketing for Synthesio, an award-winning, social intelligence company helping the world’s leading brands listen to, understand and engage with consumers. By delivering social media data within 200 countries and 50-plus languages, brands receive crucial insights into their market’s opinions, wants and needs.

The question of how to spot and manage social media crises as they unfold online often comes up when companies first start listening to social media. The first step is to realize that monitoring 100 percent of the Web is not only impossible, but also costly and unnecessary.

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