The social network’s three tips for boosting login conversion rates are:
Ask only for permissions that you need: Ask only for permissions that you need to increase the likelihood that people will log in to your app. In general, we’ve found that it’s best to ask for four or fewer permissions upfront. For example, Lyft only asks people for their public profiles, friend lists, and email addresses. According to Lyft Product Manager Frank Yoo, “We ask for a minimal set of permissions with Facebook to reduce friction at sign-up.” Lyft’s Facebook login conversion rate is consistently above 90 percent by following all of the best practices in our checklist.
If people cancel the login dialog, do not display it again immediately: Displaying the Login dialog immediately after someone cancels it is a frustrating user experience that can result in a high bounce rate. Instead, highlight the benefits of using Facebook login upfront. For example, Bejeweled Blitz asks users to login with Facebook so that they can compete with their friends online.
Ask for permissions to publish to Facebook or use our share dialogs when people are ready to share in your app: Instead of asking for publish permissions immediately after read permissions, it’s best to ask for the former when people are ready to share in your app. For example, Foursquare asks for permissions to publish to Facebook after a user is ready to share a check-in or status update with their friends. If your app only needs basic Facebook sharing functionality, you can also use our share dialog for iOS and Android. Foursquare is another app that has over 90 percent Facebook login conversion by following all the items in our checklist.
Developers: Were these tips helpful?