3 Things Marketers Are Noticing About Foursquare
Foursquare reportedly has plans to package its data for advertisers to use outside Foursquare, but some marketers say they are actually using the check-in service to talk to their customers on the network itself. Here are three things they like about the platform.
Foursquare reportedly has plans to package its data for advertisers to use outside Foursquare, but some marketers say they are actually using the check-in service to talk to their customers on the network itself. Here are three things they like about the platform.
1. A Better User Experience
“Unlike other platforms, Foursquare still offers a simple way for consumers to discover unique information about a location and what is happening there,” said Venueseen CEO Brian Zuercher, whose company helps brands discover their fans’ photos on niche sites like Instagram as well as Foursquare.
With a greater focus on discovery, Foursqaure recently added new
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