3 simple business steps to prepare for the 5 billion additional mobile phone Facebook users thundering your way

They’re coming. All 5 billion of them. Are you ready? Facebook and six other companies — Ericsson, MediaTek, Nokia, Opera, Qualcomm, and Samsung — just announced that they are looking to connect 5 billion more mobile-phone users to the Internet.

Facebook Co-Founder and CEO Mark Zuckerberg’s new endeavor is hosted at Internet.org, where he states:

Today, the Internet isn’t accessible for two-thirds of the world. Imagine a world where it connects us all.

Are you imagining this? Done imagining? OK, grand!  What’s the first thing you’re thinking?

Here’s the first thing I’m thinking: Adding 5 billion more users means a huge increase in the audience that can view Facebook mobile ads.