When people sign up for Twitter, the first thing on their mind is usually not their bio. They leave it blank, or hammer out a sentence or two about their love of their two dogs, and move on to the good stuff: tweeting, following, discovering what influence means, learning how to retweet. But if you leave your bio only half finished, you’re not optimizing your Twitter presence. Here are three things you can’t afford to leave out of your Twitter bio if you want to target the right audience, grow your follower count, and network with interesting people.
A link to a web presence other than Twitter
It’s sad but true: Twitter is full of bots. Some are of the benign kind, but many will spam you with salacious requests that you visit some dubious website. And in order to distinguish yourself from the bots, you’ve got to put a little effort in.
One of the best ways you can both prove you’re a real human being and attract quality followers is by including a link in your Twitter bio. Linking to one of your web presences outside of Twitter shows that you actually have another presence, but more importantly, it allows interested and engaged followers to learn more about you and expand their conversation with you to other platforms.
You can link to your personal blog, website, LinkedIn profile, Facebook page, or even just include your email address.
You might not think that keywords would be as important in social media as they are in, say, SEO, but they do serve an important function. By including keywords in your Twitter bio, you will signal to potential followers exactly which topics interest you and what you will be tweeting about most often.
Keywords are not just for search engines to trawl (although they are useful for getting your Twitter account indexed correctly, working similarly to meta keywords on websites). They have a human element, indicating to other Twitter users what niche you fit into and whether or not they will find value in following you.
Keywords can be any word or phrase. If you are a social media marketer, for instance, you might want to include keywords like “social media marketer”, “Twitter enthusiast”, “Facebook aficionado” and “digital marketing” as part of your Twitter bio. Keep the keywords relevant to what you will most often be tweeting about, and you’ll send strong signals to potential followers. This way, you’ll start to see an increase in followers who actually want to hear what you have to say, and will, in turn, be more likely to retweet and engage with you.
The answer to the question: “Why am I on Twitter?”
Your Twitter mission statement, raison d’être, purpose, or value proposition is the most important thing you can do not just for your Twitter bio, but for your own peace of mind. Understanding why you are on Twitter will give your tweets clarity, will help you optimize who you follow, and will streamline your whole Twitter experience.
To answer the question “Why am I on Twitter?”, you might have to do a little experimenting, and it might not come right away. But keep it in the back of your mind, and eventually you’ll realize that you absolutely love sharing breaking news, or you are offering tips and advice to fellow users, or you are on Twitter really just to meet new people. Whatever your reason, make sure it is stated somehow in your Twitter bio, and you’ll bring your clarity of purpose to your followers, too.