2Q EARNINGS CALL: Zuckerberg Looks To The Future

By David Cohen 

Connecting everyone, understanding the world, and helping to build the knowledge economy — new-age philosophy? No, just Facebook Co-Founder and CEO Mark Zuckerberg explaining his goals for the social network over the next five to 10 years during its second-quarter earnings call.

Zuckerberg said during his part of the call’s introduction:

One of the questions I frequently get asked is: What are the big changes we want to make in the world over the next five or 10 years? Now that we’ve connected 1 billion people, what is the next big ambition?

There are three main goals I’d like us to achieve — connect everyone, understand the world, and help build the knowledge economy.

Connecting everyone is about growing our community to reach the next 5 billion people. Our mission is to give all people the power to share and make the world more open and connected, and that means everyone, not just people in developed countries. Most people in the world don’t yet have smartphones or data access, but we know they want to be connected. We’re focused on making this possible, while also strengthening engagement within our existing community.

Understanding the world is about helping people share not just day-to-day updates, like text messages and photos, but also building up long-term knowledge about the world, like what people are interested in, which restaurants are good, which hotels your friends have stayed at, and so on. We should be able to build intelligent services that help you use your network to answer lots of questions for you that no other service can. We want to lead our community to create a graph of all that understanding to power this intelligence.

Building the knowledge economy is about helping people create companies and jobs using information. The way I see our advertising products, we aren’t just building a strong monetization engine for our company — we’re creating tools to enable new growth to jobs and businesses to our platform and to support a larger economic shift in the world based on knowledge and information. I’m proud of the work we’re doing here to help developers create applications to help local businesses find customers, to help great brands tell their stories, and this is the core part of our mission.

Readers: Where do you see Facebook in five to 10 years?

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