2Q EARNINGS CALL: Facebook COO Sheryl Sandberg Touts Advertising Growth, News Feed Ads

Not surprisingly, Facebook’s second-quarter earnings call devoted a great deal of time to the social network’s advertising growth, with Chief Operating Officer Sheryl Sandberg devoting the majority of her remarks to the subject.

Not surprisingly, Facebook’s second-quarter earnings call devoted a great deal of time to the social network’s advertising growth, with Chief Operating Officer Sheryl Sandberg devoting the majority of her remarks to the subject.

Sandberg addressed the issue of user satisfaction with ads in the News Feed, saying that they make up about 5 percent of total stories, and adding:

We haven’t seen a meaningful drop in satisfaction when we ask people about their experience with Facebook, compared to responses to the same question asked of people using a version of Facebook without News Feed ads.

On the advertiser side, she said a Datalogix analysis of 55 campaigns on the social network over the past six months saw marketers achieve median returns on ad spend of 5.9

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