2Q EARNINGS: There’s More to Facebook Mobile Advertising than Mobile App Install Ads

There is more to mobile advertising on Facebook than mobile application install ads. So said Chief Operating Officer Sheryl Sandberg during the company’s second-quarter earnings call Wednesday.

MobileAppInstallAdsBookNow650There is more to mobile advertising on Facebook than mobile application install ads. So said Chief Operating Officer Sheryl Sandberg during the company’s second-quarter earnings call Wednesday.

Goldman Sachs Analyst Heather Bellini asked Sandberg:

First would just be if you could share with us any qualitative commentary about the breadth of mobile ad revenue. There is always a lot of debate back and forth about how big mobile app installs are. And if there is anything you could share with us about the breadth of these — the breadth of mobile has kind of been changing over the last year or so?

She replied:

So when you think about our mobile ads — and I’m really glad you asked this question — I do think sometimes people think that mobile app install ads are all of the revenue or a great majority of revenue, and they’re not.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in