2Q EARNINGS: Buy Button Test Doesn’t Mean Facebook Wants to Be a Seller

Facebook Chief Operating Officer Sheryl Sandberg emphasized while discussing the social network’s recently announced test of a buy button during its second-quarter earnings call Wednesday that the aim is to streamline the transaction process for sellers, and not for Facebook to become a seller.

BuyButton650Facebook Chief Operating Officer Sheryl Sandberg emphasized while discussing the social network’s recently announced test of a buy button during its second-quarter earnings call Wednesday that the aim is to streamline the transaction process for sellers, and not for Facebook to become a seller.

In response to a question from JPMorgan Analyst Douglas Anmuth, Sandberg said:

So, on the buy button, we launched a small test in the U.S. only, which enables people to hit a buy button on pages or in page post ads on Facebook.

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