Facebook in Q2: Mobile Accounts for 76% of Total Ad Revenue
Not surprisingly, mobile advertising revenue accounted for 76 percent of the company’s total ad revenue.
Not surprisingly, it’s full speed ahead for Facebook’s transition to a mobile company, as mobile advertising revenue accounted for 76 percent of the company’s total ad revenue for the second quarter of 2015, up from 62 percent in the year-ago period.
The social network also topped or quickly approached user total milestones, as it reported 1.49 billion monthly active users at the end of the quarter, up 13 percent compared with the second quarter of 2014, and 968 million daily active users, up 17 percent year-over-year.
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