$2B in Ad Revenue for Mobile Digital TV by 2012
mediabistro.com’s Chris Ariens is covering the 2008 NAB Show in Las Vegas this week. Check back for reports related to mobile content
They have the content, they have the spectrum, now the OMVC needs device makers to get on board for a fully functioning mobile digital TV service. The executive committee of the Open Mobile Video Coalition made their pitch at the 2008 NAB Show in Las Vegas this morning. The OMVC is made up of national broadcasters and companies that own and operate local stations around the country.
NBCU’s
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in