So you want to use social media to promote your business?
First, you need to establish your presence. “Having a Twitter account today is like having a web page 10 years ago,” says Lauren Teague, social media manager of the PGA Tour.
It’s also key that you work with focus. “Think strategically and act with purpose,” says Katie Morse, social marketing manager at Billboard. “Ask: ‘what does this do for my business?'”
Know your audience, talk to them (and listen!), get the right things right, create great content and, perhaps most importantly, test, test and test again. This infographic from Referral Candy presents 27 social media marketing tips from enterprise experts.