27% Receiving Mobile Marketing Say Messages Influence Retail Buying
You get a text from one of your favorite shops about a great new gizmo or special promotion. Should you buy it from its website or from a physical shop? According to a just-released report, the the odds are just about even. The survey, conducted by Harris Interactive and commissioned by Placecast, indicates that consumer receptivity to mobile marketing alerts is high, with a third of those receiving marketing messages more likely – due to the messages – to visit the promoting company’s website (34%) or retail location (33%).
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