Only ten weeks have passed since considerable fanfare was attributed to Ashton Kutcher (@aplusk) becoming the first Twitter account to surpass one million followers, beating CNN (@cnnbrk) in the process, which hit the magic number shortly afterwards.
Since then, another twenty-three accounts on the network have moved beyond seven digits; fittingly, @Google is the latest, and they celebrated the occasion earlier today with this tweet.
Moreover, four Twitter users now have more than two million followers – Kutcher, Ellen Degeneres (@TheEllenShow), Britney Spears (@BritneySpears) and CNN. Kutcher is quite a ways in front – some 300,000 on Ellen – and @Oprah should join this group in a couple of weeks.
At the back of the pack, @NPRPolitics should be the next account to breach one million, with @Mashable and @MCHammer duking it out for the #27 spot.
I’ve discussed the benefits of breaching the one million mark – it’s a big deal for anybody with something to promote, like a brand or a blog. Even if we assume the relevancy and interests within these networks is quite small, such as 10-20 per cent, that’s still a huge number of people who will click on your links, certainly over the course of a month. Despite what many think, it does matter, and as these numbers build to 10, 20 million, and more, over the next year or two, the people at the top of this hill are going to have enormous power and influence, if only in all the websites they break with a single re-tweet.