23 Million Americans Bought From Online Deal Sites
The coupons were used equally for items needed, 49 percent, and wanted, 48 percent, according to the survey conducted by telephone among 1,005 U.S. adults between March 23 and March 27, 2011. More than half of men, 53 percent, said they bought coupons for products or services they wanted, while an equal percentage of women got coupons for items they needed.
In the past year, 23 million Americans or 10 percent of the adult population purchased a coupon from an online site such as Groupon or LivingSocial, according to a survey conducted for the American Institute of Certified Public Accountants by Harris Interactive. The results reflect the beginning of the “deal culture” where consumers keep a sharp focus on their financial priorities.
The coupons were used equally for items needed, 49 percent, and wanted, 48 percent, according to the survey conducted by telephone among 1,005 U.S.
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