22.4% Of Cyber Monday Shoppers Are Using Mobile Devices: IBM Report
Shoppers are already using their smartphones to shop this Cyber Monday. According to IBM’s Benchmark Cyber Monday report which was last updated at noon today, 22.4 percent of consumers are using their mobile devices to visit retail sites and 12 percent of consumers are using mobile devices to make purchases today.
These numbers come from IBM Digital Analytics Benchmark’s tool, a cloud-based Web analytics platform that tracks more than a million e-commerce transactions a day. According to the metrics, overall Cyber Monday online sales are already up 24.1
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