Fusion said it analyzed a total of 152,883 posts by the candidates on Twitter, Facebook and Instagram during 2015, writing:
Yet for all the emoji and exclamation marks (9,205 and counting), this year’s top tweet by a candidate got just 105,864 favorites. To put that in context, Justin Bieber can get 136,807 faves just for posting this. Luckily for the candidates, Bieber’s Canadian.
Findings by Fusion included:
Carson and Donald Trump dominated the most popular posts on Facebook.
Hillary Clinton was the top performer on Twitter.
— Hillary Clinton (@HillaryClinton) July 9, 2015
— Hillary Clinton (@HillaryClinton) June 26, 2015
The Instagram title went to Bernie Sanders.
Tell me, future boy, who’s President of the United States in 2017? “Bernie Sanders.” Bernie Sanders?! From Vermont? A photo posted by Bernie Sanders (@berniesanders) on
And the most-used phrases by each candidate were:
- Bobby Jindal: sanctuary city leaders
- Jeb Bush: radical Islamic terrorism
- Clinton: custom state tee
- Trump: Saturday Night Live
- Lincoln Chafee: Iowa State Fair
- Mike Huckabee: kill common core
- Carly Fiorina: FEC (Federal Election Commission) fundraising deadline
- Jim Gilmore: national security forum
- John Kasich: balanced budget amendment
- Rand Paul: contribution of 20.16
- Lindsey Graham: town hall meeting
- Rick Perry: President Barack Obama
- Chris Christie: town hall live
- Carson: debate watch party
- Marco Rubio: American century click
- Jim Webb: criminal justice reform
- Sanders: program watch live
- Ted Cruz: radical Islamic terrorism
- George Pataki: wild Irish breakfast
- Rick Santorum: Tuesday March 24
- Martin O’Malley: debt-free college
- Scott Walker: government special interests
Finally, these were the emoji used by candidates, and clicking on each one in the Fusion post will lead readers to its context.
Readers: How did your favorite candidate perform on social media in 2015?
Top image courtesy of Dr. Ben Carson on Facebook.