2016 Facebook and Instagram Awards Winners

Facebook announced the winners of its 2016 Facebook and Instagram Awards.

Facebook announced the winners of its 2016 Facebook and Instagram Awards.

The social network highlighted the following trends among this year’s entries in an email to SocialTimes:

  • More than three-quarters of winning entries from Europe and the Middle East included a video component, with that figure reaching 80 percent in the Asia-Pacific region and trending high in Latin America, as well.
  • Campaigns from the Asia-Pacific region continued to use humor to drive attention and engagement.
  • Purpose-led marketing, or campaigns that urged people to do something noble, performed strongly.
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