Wimbledon: Novak Djokovic, Serena Williams Are Social Champions
The winners of the 2015 Wimbledon Championships tennis tournament will not be crowned until July 12, but Adobe Digital Index set its top seeds in terms of social clout.
The winners of the 2015 Wimbledon Championships tennis tournament will not be crowned until July 12, but Adobe Digital Index set its top seeds in terms of social clout.
On the men’s side, ADI found that Novak Djokovic of Serbia had the most social clout, while Serena Williams of the U.S. took the women’s title.
The company calculated social value by analyzing more than 5 million social mentions, Twitter follows, Facebook likes, Instagram followers, international reach of buzz, positive sentiment and total followers.
ADI found that Djokovic has more than 10 million fans and followers, and he also was the most-mentioned player in the past 30 days, boasting the highest international reach.
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