2015 Facebook Awards Winners Revealed

By David Cohen Comment


The winners of the 2015 Facebook Awards were announced Monday, and the top honor, the Blue Award, went to the #LikeAGirl campaign for Always, by Leo Burnett for Procter & Gamble.

The 2015 Facebook Awards, formerly the Facebook Studio Awards, shine a spotlight on exceptional creative work on the social network.

Facebook said in a Facebook for Business post that the 2015 Facebook Awards drew more than 2,700 submissions from 160 countries, adding that the most submissions came from emerging markets and countries in Asia due to the explosion in mobile use of Facebook.

Mirroring another trend on Facebook, 70 percent of 2015 Facebook Awards submissions were video-based.

Campaigns on Instagram were also part of the 2015 Facebook Awards for the first time since the awards debuted.

Facebook Creative Shop chief creative officer Mark D’Arcy said in the Facebook for Business post:

The way brands build on Facebook and Instagram has evolved from last year, because people have evolved. We are building for where people are, not for where they were.


Joining Like a Girl (pictured above, which also received a Gold award in the Facebook for Good category and a Bronze for Craft) on the list of winners were:

Blue for Good: Ice Bucket Challenge, The ALS Association. This campaign also won a Silver award.