2014 will be year when mobile ads spending exceeds newspapers, magazines, and radio

Mobile ad spending is surging, and new data from eMarketer indicates that this year’s spending on mobile ads will be higher than that of newspaper, magazine, and radio advertising.

The expected growth for mobile ads is expected to be around 83%, an increase of $8.04 billion dollars from 2013. This makes mobile ads the 3rd most popular medium for ad spending, right behind TV and desktops.

The surge in mobile advertising is chiefly attributable to the fact that consumers are spending more and more time with their tablets and smartphones.

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