January translates to New Year’s resolution heyday, and Twitter is a nerve center for tracking them.
eBay Deals has created a cool tracker for thousands of New Year’s resolutions across Twitter, categorizing them and comparing to resolutions made this time last year to analyze trends.
To obtain and divide up the data, the eBay Deals team gathered random samples of tweets from the week before New Year’s and the week after New Year’s in both 2013 and 2014 which matched the following search query: #resolutions OR #newyearsresolution OR “new years resolution.” They used a list of keywords to divvy up the tweets into health, learning, financial, etc.
Each category is sub-categorized into specific related resolutions. Think school, music, and language, for example, in the learning category.
– More people made career-related resolutions this year than last (50.44% compared to 48%)
– More people made diet-related resolutions but less working out-related resolutions this year than last
– Reading/writing/book-related resolutions were more popular this year (34.37% vs. 27%)
Explore the interactive chart here.
What’s your New Year’s resolution for 2014?
(2014 image via Shutterstock.)