2014 State Of Digital Marketing [INFOGRAPHIC]

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By Shea Bennett Comment

2014 State Of Digital Marketing [INFOGRAPHIC]

Did you know that 1 in 3 business to consumer (B2C) and 1 in 5 business to business (B2B) marketers have generated revenue from social media?

Despite this, and regardless of channel, calculating ROI remains exclusive – 88 percent of digital marketers struggle to measure their social media ROI. Accordingly, digital marketing still commands just 25 percent of the typical advertising budget, and one third of marketers are unclear which of their channels drives the most revenue.

This visual from Webmarketing123 takes a closer look at the 2014 state of digital marketing.

2014 State Of Digital Marketing [INFOGRAPHIC]

(Source: Webmarketing123. Marketing image via Shutterstock.)