How Will Facebook’s 2014 Overhaul Of Its Campaign Structure Affect Advertisers?
Facebook’s efforts to simplify its advertising offerings will kick into high gear in 2014, as the social network will introduce a complete overhaul of its campaign structure, which will include revamps of its Ads Create Tool, Ads Manager, and Power Editor, the social network announced in a post on its developer blog, after recently revealing the details to its Preferred Marketing Developers.
Facebook’s efforts to simplify its advertising offerings will kick into high gear in 2014, as the social network will introduce a complete overhaul of its campaign structure, which will include revamps of its Ads Create Tool, Ads Manager, and Power Editor, the social network announced in a post on its developer blog, after recently revealing the details to its Preferred Marketing Developers.
When the update is rolled out, Facebook said in its developer blog post that advertisers will be able to:
- Specify a campaign objective to make all of its ads serve that objective, and to improve optimization and reporting.
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