What stories were we all sharing in 2013, where we doing it and on which social media platforms and operating systems?
AddThis have crunched the numbers and discovered that social activity was up 32 percent this year, with Twitter now accounting for 13 percent of all sharing worldwide, up 3 percent from 2012.
Impressive stuff. However, this figure pales in comparison with Facebook, which makes up 26 percent of all sharing (via the Share button – the Like button controls another 16 percent), although Facebook’s slice of the pie is on the decline, falling 11 percent in the past 12 months. Across the rest of the social space, Pinterest controls 2 percent of social sharing, up 50 percent year-on-year, but Blogger and (surprisingly) Reddit have both lost ground.
India and Brazil have seen the strongest gains in social sharing this year, 70 percent of sharing comes from a Windows desktop and Android has a controlling stake in mobile shares.