2013 Honda Civic Social Gaming Campaign Driven By MediaBrix, SongPop, Facebook
Mobile social advertising solution MediaBrix and SongPop, the hit social and mobile game from FreshPlanet, are helping to fuel a social gaming advertising campaign to promote the launch of the 2013 Honda Civic.
Mobile social advertising solution MediaBrix and SongPop, the hit social and mobile game from FreshPlanet, are helping to fuel a social gaming advertising campaign to promote the launch of the 2013 Honda Civic.
Set to launch Sunday in order to coincide with the Grammy Awards, the centerpiece of the campaign is the first-ever branded playlist on SongPop by an automaker, which includes songs by artists featured on commercials for the Civic.
Video ads for the Honda Civic sedan, Si coupe, and hybrid models will be featured during game play, and Honda playlists created by users will be shared on their timelines.
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