2013 Facebook Studio Awards: Oreo Daily Twist Receives Top Honors

By David Cohen 

Facebook Monday announced the winners of its 2013 Facebook Studio Awards, and the Oreo Daily Twist campaign was the big winner, taking home the Blue Award.

For its Oreo Daily Twist campaign, Oreo created 100 Facebook page post ads in 100 days, tied to current events such as the Olympic Games, Bastille Day, the Mars Rover landing, and the Emmy Awards.

Facebook Head of Global Creative Solutions Mark D’Arcy said in a post on the Facebook Studio blog:

Every day, we work with brand and agency partners to help them understand the benefits of Facebook and leverage its creative canvas and unmatched scale. Last year, brands tried to push the technical limits of Facebook, and digital platforms overall. Now, in just one year’s time, we were pleased with the renewed focus on the craft of great storytelling through publishing.

Oreo, 360i, and Draftfcb were successful because they had an approach that used creative talent designed around a marketing structure to keep pace with, listen to, and connect with people. The structure is like a current-day version of a newsroom environment, and people love it—and the numbers prove its success.

The complete list of winners of the second-annual Facebook Studio Awards is available here.