Did Facebook’s Controversial 2012 News Feed Study Run Afoul of Maryland Law?

The controversial 2012 study conducted by social scientists from Facebook, Cornell University and the University of California-San Francisco -- in which the News Feeds of 689,003 randomly selected Facebook users were manipulated in terms of positive or negative stories to gauge their emotional effects -- caused some issues for Facebook in Washington, D.C., and across its user base, and the study may actually have been illegal, at least in Maryland.

MarylandStateHouse650The controversial 2012 study conducted by social scientists from Facebook, Cornell University and the University of California-San Francisco — in which the News Feeds of 689,003 randomly selected Facebook users were manipulated in terms of positive or negative stories to gauge their emotional effects — caused some issues for Facebook in Washington, D.C., and across its user base, and the study may actually have been illegal, at least in Maryland.

University of Maryland law Prof. James Grimmelmann sent letters to Facebook and dating site OkCupid, which admitted to conducting similar social experiments, asking them to make their institutional review board proceedings available to the public, The Washington Post’s The Switch blog reported, noting that an institutional review board — which it described as an ethics council for academic research — approved Facebook’s testing.

Grimmelmann

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in