How New Media is Changing TV: Shifts In Engagement And Delivery [Part 2]
Guest blogger Lauren Maynard continues her examination of the radical changes social media has imposed on the television industry, looking at how content is being delivered to consumers, how consumers are using these content-delivery platforms, and how networks and advertisers are responding to these changes.
This guest post, the second of a three-part series, is authored by Lauren Maynard, Director of Research for Room 214, where she leads the agency’s business intelligence practice. Follow Maynard’s conversation on Twitter and the Room 214 blog, Capture the Conversation.
In my previous post, I talked about how changes in consumer behavior are radically impacting the television industry.
Today, I will take a look at how content is being delivered to consumers, how consumers are using these content-delivery platforms, and how networks and advertisers are responding to these changes.
To start, let’s look at these major shifts in the industry:
- Consumers expect networks to deliver content where they want it and when they want it.
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