Zynga and PopCap: Differing Strategies In A Social Gaming World
Garth Chouteau, Vice President of Public Relations at PopCap Games, believes that PopCap Games, Inc takes a different approach to gaming than their competitors, "At PopCap, we're focused on building short, social iterations of our classic casual games, and continuing to grow and improve them over the long haul so they're always getting better and never getting boring or stale." According to Chouteau, "PopCap's competitors seem awfully similiar, and not terribly fun -- more like social interaction exercises within a 'game' wrapper." These are two different methods that produce contrasting results, which produces better games?
Garth Chouteau, Vice President of Public Relations at PopCap Games, believes that PopCap Games, Inc takes a different approach to gaming than their competitors, “At PopCap, we’re focused on building short, social iterations of our classic casual games, and continuing to grow and improve them over the long haul so they’re always getting better and never getting boring or stale.” According to Chouteau, “PopCap’s competitors seem awfully similiar, and not terribly fun — more like social interaction exercises within a ‘game’ wrapper.”
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in