RockYou Buys Playdemic, Gets Laser Focused On Social Games
M&A activity in the social gaming space is hotter than ever as RockYou today announced the acquisition of UK-based social game developer Playdemic.
M&A activity in the social gaming space is hotter than ever as RockYou today announced the acquisition of UK-based social game developer Playdemic. More after the jump.
I had a chance to speak with Jonathan Knight, RockYou’s SVP of Games who gave us more insight. The acquisition is part of RockYou’s larger strategy of being laser focused on social gaming. RockYou is repositioning itself as a design-centric company and looking to acquire creative talent. Being part of RockYou will give Playdemic’s 16 employees access to RockYou’s user base while maintaining creative control.
“At
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in